Most people assume change management is about managing tasks, timelines, and telling staff what’s coming.
It’s not. In this video, I break down why real change management is not about managing change at all — it’s about deeply understanding it.
We explore:
✅ Why successful change starts with understanding people and their lived realities
✅ The key elements of change: context, culture, capability, and communication
✅ Why announcing a change is not the same as leading one
✅ How to lead from the front and become the bridge between current state and future state
✅ Why change management is a multidisciplinary leadership practice — not a communications plan
If you’re a project sponsor, transformation leader, or executive driving digital change — this will shift how you see your role and your responsibility.
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