It was 6:42 PM on a Thursday.
A Project Manager sat staring at a half-complete risk register.
The technology had been world-class. The team had been talented.
But the project was falling behind.
Why? Because no one in the executive team had truly taken ownership.
Projects didn’t fail because of poor tools or weak teams.
They failed because they lacked real executive sponsorship.
Maybe it sounded familiar:
- You had been pushing hard on delivery… but decisions stalled at the top.
- You needed resourcing… but priorities kept shifting.
- You were held accountable… but lacked visible executive backing.
Without an engaged sponsor, even the best projects struggled.
But here was the truth: executive sponsorship could be earned and nurtured — if you knew how.
During this Lunch & Learn, participants discovered:
✅ Why executive sponsorship made or broke projects
✅ The psychology of executives — what they really cared about
✅ 5 proven strategies to secure and maintain sponsorship
✅ How to translate project goals into executive language (ROI, risk, reputation)
✅ Practical scripts and tools to start the conversation
Why Attend:
Because projects didn’t fail in delivery — they failed in sponsorship.
Attendees walked away with practical tools they could apply immediately to strengthen alignment and influence at the top.
Below, you’ll find the link for the presentation slides used in the session in case you’d like to revisit or share it with your colleagues.